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Converse

1908 to Present

More than shoes, Converse is a story of legends, heroes and innovators tied together by the love of sport. It’s a script that spans nearly a hundred years - the ultimate highlight reel.

When Marquis M. Converse opened the doors of the Converse Rubber Shoe Company in Malden, Mass., in 1908, he had no idea that he was really manufacturing an American icon. Throughout the 20th century, Converse delivered a consistent procession of standout sports performance footwear including the shoe that revolutionised basketball and would later would later become a favourite worldwide, the Chuck Taylor® All Star®.

The legacy of Converse – the true soul of American sports – continues to unfold, in sport and in life, in the 21st century.